DEMO (Design and Engineering Methodology for Organisations) is the leading methodology in the new discipline of Enterprise Engineering (EE)1. In DEMO, an organisation is primarily considered as a purposefully designed system. Changing the organisation thus means re-designing and subsequently re-engineering it. Only in this way can unity and integration be achieved and maintained. The philosophy of DEMO is that people are the ‘pearls’ of every organisation.
Equipped with the right authority and acting from the corresponding responsibility, these people bring about the services they deliver to each other, in social interaction. The philosophy therewith encourages sense-making and collaboration. The theory of DEMO is that this social interaction takes place in universal patterns, called transactions. Business processes are clear tree structures of transactions, not mind-boggling railroad yards. ICT applications are supporting tools for people, they do not take over responsibility.

The essence of every organisation is that it consists of a network of transactions and actor roles, independent of any implementation. This essence is captured in four integrated models: the Construction Model (actor
roles and transactions), the Process Model (business events and business processes), the Fact Model (business objects and business facts) and the Action Model (business rules and work instructions). Because the models are formalised, ICT applications can directly be generated from them, and the dynamic behaviour of the
organisation can be studied through simulation.


  • Unequalled reduction of complexity
  • Broad overview and deep insight in your operations
  • Transparency of responsibilities and interactions
  • Clear identification of process and data ownership
  • Comprehensive, coherent, consistent and yet concise models
  • Employees become the pearls of your organisation
  • Keeping control over the most complicated changes


  • Application portfolio analysis based on the essential model (Rijkswaterstaat 2007)
  • A unique survey of and insight in post-merger integration (Air France/KLM 2010)
  • New energy from connecting management and shop floor (Marechaussee 2011)


You will get to know the paradigm shift in thinking about organisations, business processes, information systems and ICT that is brought about the underlying theories of DEMO. You will learn the basic ideas of these theories up to the level to understand the four model kinds of DEMO. Following small cases and examples from practice, you will experience that the so-called essential model of an organisation is complete, coherent, consistent and yet compact. And indeed, it contains the essence, independent of its realisation and implementation.


The content of the course DEMO 3 Awareness (download as PDF) is very similar to the first module of the course DEMO 3 Bachelor, but it can be adapted to the interest of the target group. A course DEMO 3 Awareness takes 6-8 hours. Everyone with common sense and an open mind (and with some experience in organisations) is able to attend the course successfully.

Next to a (digital) copy of the handouts, you receive the book “Red garden gnomes don’t exist”, by Jan L.G. Dietz.